Typo, owned by the Cotton On group, under the fire of the ornament “Santa Claus is not real”
An Australian father has lashed out at stationery and gift retailer Typo for a Christmas tree decoration that some parents say risks ‘stealing’ children’s innocence.
The trinket features an elf holding a sign with the message: “Santa Claus is not real”.
The frustrated father posted his concerns on Facebook, saying the decoration’s statement led to an awkward conversation with his young son after the boy noticed the elf’s controversial claim.
“Hey Moms and Dads, just a warning because I was caught off guard today. The Typo / Cotton On store has horrible Christmas decorations for sale that my kid may have read and ask me ‘Santa Claus is it real?
“I tried to complain but I got nothing.
“I would like to encourage as many people as possible to send emails / calls / live chat and complain and take these things off the shelves.”
The decoration is part of Typo’s naughty ornament line, which includes a figure of Santa Claus bending over and exposing his butt and another of Santa relieving himself in a Christmas boot.
Typo, which is part of the Cotton On group, has since confirmed 7NEWS.com.au that he removed the “Santa Claus Is Not Real” ornament from sale in stores and online.
The decoration sparked a lively debate on social networks.
While some agree that Typo is known for its tongue-in-cheek articles, many say it has gone too far.
“I am offended by [the message] Santa isn’t real – what if kids read it? It’s stealing their innocence, ”one wrote.
Another added: “It just makes me angry. 2020 has been pretty tough – now we’re telling them Santa isn’t real.
“It’s a parent’s decision when and how to have this discussion – not a typo.”
In response to the backlash, a Typo spokesperson agreed that the store missed the mark with the ornament.
“We certainly don’t want to deprive anyone of the fun of Christmas, especially after the year we’ve all been through,” the spokesperson told 7NEWS.com.au.
“Here at Typo we like to have a little fun with our product offering, we like to give things a little twist and sometimes we’re not very PG but we try to do it the right way. We came back as a team [to look at the issue] and totally agree with this client’s comments that we missed the mark here.
“We make mistakes”
The spokesperson admitted that the retailer didn’t always get it right.
“Sometimes we make mistakes and we are happy to admit them. This particular ornament is not funny and we certainly don’t want to spoil Christmas for a human (no matter how old they are), ”the spokesperson said.
“As a brand, we are taking immediate action on this and have made the decision to remove this ornament from our range globally, both in store and online. This will take place in the next few days. “